Wil Nichols-Higgins

Staff Designer at Zello

  1. July 2026

    1. 21 Past Collaborators
        21 Cool folks I’ve been privileged enough to work with.
    2. May

      1. 24 Is AI Profitable
        • Link
        24 Love me a good side project. And a single-purpose website.
      2. 07 Ky Decker on Ideological Burnout
        • Link
        07 Lots of relatable sentiments here. Particularly the musings on ideological burnout in the face of vacuity constantly encroaching on the previously enjoyable. “I wish none of us had to live like this. I would like to imagine a future that does not look like this.”
    3. April

      1. Notes
        20 Auzon 1
        • Album
        20 We arrived in France just a week and a half ago. These are my photos of Auzon so far.
    4. January

      1. 29 Design and Agency
          29 Let’s make our little corner of the world better.
      2. December 2025

        1. 01 So Good, You’ll Cry
            01 Last night’s dinner brought tears to my eyes twelve hours later. TW: aging, Parkinson’s, grief.
        2. October

          1. Notes
            15 Jenna and Abhi’s Bachelor(ette)
            • Album
            15 We had a weekend well-spent in Chicago.
          2. 14 Good Work
              14 Or ‘oops, I’m incidentally supporting the Fascists’
            • Notes
              13 Catching Up
                13 Three new photo albums and some bullshitting
              • 05 Marcus Kwan on Windows Media Player
                • Link
                05 Throwback to a very different era and type of UI design. It’s delightful to see Frog’s old ID practice applied so visibly.
            • September

              1. 06 Monthly Notes No. 3
                  06 July’s and August’s monthly notes
                • 01 Five Square 1
                  • Case Study
                  01 Our first iteration of The Solitaire of Chess, and my second app to ship with Opt-6 Products.
              2. July

                1. 31 Dear Leelah
                    31 I’m afraid that shit’s just gotten worse.
                  • 15 AI Use, a Year Later
                      15 Reflections on changes to my use of and attitude towards AI in the last year.
                    • Notes
                      14 Ariana’s Graduation
                      • Album
                      14 Ariana graduated with a Master’s in Social Work. I took her graduation photos.
                    • 01 once more: on romance
                      • Link
                      01 “I’ve got rooms in my heart I didn’t know existed. I’ve got so many rooms left to discover, still. … Those rooms are there if you’ll only let yourself go through the darkness, in blind faith, toward them.”
                  • June

                    1. 30 Monthly Notes No. 2
                        30 June’s monthly notes
                      • 28 Staff Designer
                          28 Moving from Design Director to Staff Designer.
                        • Notes
                          27 Austin 8
                          • Album
                          27 Our ATX return until shortly before our wedding.
                      • May

                        1. 31 Monthly Notes No. 1
                            31 May’s monthly notes
                          • 21 We Deserve Better Stories
                              21 “The 2016 primaries were just like that time Snipe smooched Dumbledore in the ninth book” and that genre of commentary.
                            • 11 Five Square 2
                              • Case Study
                              11 Following its initial release in Fall 2009, Five Square later received a 2011 overhaul with a brand-new, shining UI.
                          • April

                            1. 28 Adam Newbold on Introspection
                              • Link
                              28 “If you can stop buying into the prevailing status-quo-preserving mindset of stuff like “the sin of empathy” or the notion that changing your mind is a weakness, you will discover completely new ways of relating to the very many different people that inhabit this world, and you will enjoy your time here that much more.”
                            2. 24 Bad Tastes
                                24 Side-stepping the 'why bother?' of individual consumer choice.
                              • 20 Divine Losers
                                  20 “If your heart is breaking right now, it means you still have a heart.”
                                • 08 Diligence
                                  • Case Study
                                  08 Way back when everyone and their dog were designing GTD apps, a friend and I explored our own functionally minimally and visually rich task list.
                                • 02 Remembering Alex Rogahn
                                    02 Today I learned that a childhood friend committed suicide in 2019.
                                • March

                                  1. 29 Elle on AI Art
                                    • Link
                                    29 “people want to harness the pureness of miyazaki’s vision for their own purposes without having to go through the empathic study that miyazaki goes through to hone his style, thereby completely missing the point of what makes it good”
                                • February

                                  1. 11 Ed Zitron on Masculinity
                                    • Link
                                    11 “True masculinity... it’s a sense of responsibility for both oneself and others and the things that we do, and finding strength in supporting and uplifting those close to you. And loving more, and caring more for people.” - 23:24-23:42
                                  2. 06 Practical Performativity
                                      06 Sometimes it’s a good thing.
                                  3. January

                                    1. 27 Design at Zello
                                        27 My thoughts on Design and how they apply at Zello.
                                      • 23 Accountability
                                          23 How to address Manton Reece, and what I believe on related topics.
                                        • 22 Project Update 02
                                          • 13 Partners for Life
                                              13 I got married. Here’s what that means to me.
                                          • December 2024

                                            1. 25 Nearsighted Solutions
                                                25 We misattribute instigation when observing healthy boundaries.
                                              • 03 The Personal Agency Fallacy
                                                  03 We mistake agency for impact.
                                              • October

                                                1. 10 Pas tous les hommes
                                                    10 Gisèle Pelicot’s rapists’ defense predicates on their entitlement to the charity and empathy of both their fellow men and larger community. Give them none.
                                                2. September

                                                  1. 19 Thirty
                                                      19 I turned thirty today. These are some passing thoughts.
                                                    • 18 My Interview Process
                                                        18 Read about my interview process and exercises for Product Designers
                                                    • August

                                                      1. 31 Passion, Craft, and Career Advancement
                                                          31 Can designers succeed without passion for craft, and does that passion predicate career success?
                                                        • 11 Threatening Communication
                                                        • July

                                                          1. 19 Dumb Thoughts on Dumber AI
                                                          2. June

                                                            1. 03 Weaponized Effortlessness
                                                              • 02 Project Update 01
                                                              • February

                                                                1. 02 Imposter Syndrome
                                                                  • 01 Performativity and Anti-Marketing
                                                                  • January

                                                                    1. 30 Opening the garage
                                                                        30 Working openly and publicly is good for community learning.